Increasing the Earth’s reflectivity (a.k.a. albedo) is  the fastest available lever for slowing global warming, and Reflective Earth (RE) is a new nonprofit organization whose mission is to slow climate change by increasing the reflection of heat away from the Earth as safely and quickly as feasible. We are a growing team of technologists, climate scientists, advocates and thinkers dedicated to exploring and experimenting with ways to act fast.

From new paint formulations for man-made surfaces to digital innovations that accelerate human intervention, our focus on reflectivity has generated significant new ideas for technologies that could increase the planet’s reflectivity. Many of these ideas and technologies can also contribute to helping communities to adapt to climate change.  In addition to slowing global warming, the application of technologies like highly reflective paints can significantly reduce the risks from extreme heat events at a regional scale while also reducing risks to local populations.  Agriculture around the world is already coping with drastic heat increases and reflectivity technologies already play a role in maintaining agricultural viability and productivity.