INNOVATION
FOR A COOLER
FUTURE

OUR TOOLS
We're on a mission to slow global warming right now! With innovations small and large, we can reduce global warming by increasing the reflectivity of the Earth.  

We report about innovations for increasing Earth’s reflectivity.

THE PROMISING INNOVATIONS

We bring people together to educate & make policies.

WHO WE SUPPORT

We provide tools & resources for communities.

TOOLS FOR YOU
REFLECTIVITY TOOLS
Reflectivity
Optimization Map
EXPLORE
Help cool the Earth at the tips of your fingers.

Join communities around the world by using our map tools and roof action app to explore and to act on reflectivity.
WHITE ROOFS
REFLECTIVITY
APP
COMING SOON!
The fastest way to cool the planet? 
Making the Earth more reflective.