WE are making
the Earth too hot.

Let's lower the
temperature...FAST.

OUR MISSION

Reflective Earth is a non-profit devoted to slowing climate change by increasing the reflection of heat away from the Earth as safely and quickly as feasible. We're excited by all the economic, health ,and environmental benefits of increased reflectivity and committed to helping to build communities of practice around the world that are taking fast, effective action.

REFLECTION IN ACTION.

There's a lot to think about when it comes to protecting our planet.

We promote policies and practices to reduce the heat that is endangering our environment. We try to speed what works, and we also promote research and learning about what needs to work to make change.

PEOPLE HAVE A LOT OF POWER.

Everyone has a role to play to help cool the planet.

We build tools that empower people all over the world to "brighten" important surfaces, like their roofs. Reflective surfaces everywhere can make a big difference, but the closer to the equator, the more difference they make for people AND the planet.

WORKING EVERYWHERE.

The Earth's reflectivity is changing all over the planet. We work wherever we can to make a difference.

From solar panels to new types of roof paint, technology is a big part of stopping climate change. From mobile apps in the Sahel to experiments in the stratosphere, we support responsible action that can make a positive difference.

We are a group of committed and passionate inventors, scientists, entrepreneurs and climate advocates who are accelerating the work already underway to increase the Earth’s reflectivity. We try new ways to stop global warming and to improve the well-being of humanity.

DR. MICHEL GELOBTER

MANAGING DIRECTOR

Michel is a leading entrepreneur in climate policy and advocacy. He helped design and pass AB32, California’s groundbreaking economy-wide climate policy as well as the revenue mechanisms in place around the US.  He was instrumental in founding the environmental and climate justice movement, and has also been an entrepreneur in cleantech software. Michel is the author of the book, Lean Startups for Social Change.

JEFF HALEY

FOUNDER

Jeff is a serial entrepreneur-inventor with more than 20 patents and an exit successful enough to spend time on philanthropy. He is the inventor of encrypted two-factor authentication for mobile telephones, US patent 7,366,913, and the best remedy for dry mouth, XyliMelts, on which he obtained two patents. He is the lead author of the book, Sharing Reality: How to bring secularism and science to an evolving religious world.

DR. BRIAN SMOLIAK

PARTNER

Brian is a climate scientist, certified consulting meteorologist (CCM #750), and entrepreneur working to advance climate solutions for the common good. Brian has 15 years of R&D experience spanning public sector institutions from research universities to federal agencies and private sector companies from early stage startups to Fortune 500 corporations.

COLLABORATORS