WE are making
the Earth too hot.

Let's lower the
temperature...FAST.

OUR MISSION

Reflective Earth is a 501(c)(3) non-profit devoted to slowing climate change by increasing the reflection of heat away from the Earth as safely and quickly as feasible. We're excited by all the economic, health, and environmental benefits of increased reflectivity and committed to helping to build communities of practice around the world that are taking fast, effective action.

REFLECTION IN ACTION.

There's a lot to think about when it comes to protecting our planet.

We promote policies and practices to reduce the heat that is endangering our environment. We try to speed what works, and we also promote research and learning about what needs to work to make change.

PEOPLE HAVE A LOT OF POWER.

Everyone has a role to play to help cool the planet.
‍
We build tools that empower people all over the world to "brighten" important surfaces, like their roofs. Reflective surfaces everywhere can make a big difference, but the closer to the equator, the more difference they make for people AND the planet.

WORKING EVERYWHERE.

The Earth's reflectivity is changing all over the planet. We work wherever we can to make a difference.

From solar panels to new types of roof paint, technology is a big part of stopping climate change. From mobile apps in the Sahel to experiments in the stratosphere, we support responsible action that can make a positive difference.

We are a group of committed and passionate inventors, scientists, entrepreneurs and climate advocates who are accelerating the work already underway to increase the Earth’s reflectivity. We promote new ways to reduce global warming and to improve the well-being of humanity.

JEFF HALEY

FOUNDER
ORCID
Jeff is a serial entrepreneur-inventor with more than 20 patents. He is the inventor of using mobile telephones communicating via Bluetooth with computers for authentication to replace passwords, US patent 7,366,913, now being implemented by Apple, Google, and Microsoft, and the inventor of the best remedy for dry mouth, XyliMelts, now sold by pharmacies worldwide. He is the lead author of the book, Sharing Reality: How to bring secularism and science to an evolving religious world.

DR. BRIAN SMOLIAK

SCIENTIST
‍ORCID
Brian is a climate scientist, certified consulting meteorologist (CCM #750), and entrepreneur working to advance climate solutions for the common good. Brian has 15 years of R&D experience spanning public sector institutions from research universities to federal agencies and private sector companies from early stage startups to Fortune 500 corporations.

DR. MICHEL GELOBTER

DIRECTOR
‍Michel is a leading entrepreneur in climate policy and advocacy. He helped design and pass AB32, California’s groundbreaking economy-wide climate policy as well as the revenue mechanisms in place around the US.  He was instrumental in founding the environmental and climate justice movement, and has also been an entrepreneur in cleantech software. Michel is the author of the book, Lean Startups for Social Change.

HAMATH SALL

DIRECTOR, SENEGAL
‍Hamath is an economist with broad experience in managing partnerships and project coordination. His focus for the last few years has been on cool roofs in Senegal and climate adaptation in Sub-Saharan West Africa. He splits his time between Mauritania and Senegal.

FATOUMATA CAMARA, M.S.

DIGITAL MARKETING
‍Fatou is a senior marketer with extensive experience in  digital communication strategy. She is the Secretary General of Djeuf Nguir Gokh Bou Naat (Reflective Earth's "twin" in Senegal) and is passionate about safeguarding our planet.

RENÉ CHEIKH SARR

DIGITAL MARKETING
‍René is a digital enthusiast and master marketer. After receiving his degree in computer science, he has devoted himself to driving growth via digital marketing for a diversity of companies and causes in Senegal.

COLLABORATORS

View our 990 tax returns

2020 Form 990 tax return2021 Form 990 tax return2022 Form 990 tax return2022 Form 990 tax return Schedule B