What we do

We evaluate and verify the effectiveness of reflectivity interventions through remote sensing and in situ observations.  
The local and global impacts of interventions are evaluated separately.
We monitor reflectivity interventions over time.
We provide tools to determine the reflectivity anywhere on Earth and the potential energy that could be reflected.
We provide information and news about methods for cooling the planet by reflecting solar energy to space.

Reflective Earth is a 501(c)(3) non-profit and accepts donations.

What we do not do

We are motivated to help cool the Earth, but we do not advocate methods that include substantial environmental risk.
We do not have a financial interest in any particular intervention or method of increasing Earth’s reflectivity.
The results of our verifications do not affect our compensation.


We use state of the art scientific methods to objectively measure and verify effectiveness of surface reflectivity interventions so that reliable reflection cooling credits can be sold:
1  Reflective covers on water reservoirs to also reduce evaporation and growth,
2  Creating bright white salt pans on the dry beds of shrinking salt lakes ,
3  Converting dust covered salt pans (Atacama desert, Africa) to white salt,
4  Restoring former salt evaporation ponds and leaving them bright white,
5  Building multiple salt evaporation ponds for brine from desalination plants,
6  Reflective shade structures over asphalt parking lots,
7  Reflective paint on asphalt roads or parking lots,
8  New reflective layers on large roofs or on many roofs in a neighborhood.


Carbon capture with secure sequestration lowers global warming. Surface reflectivity interventions also lower global warming. Sale of credits to the highest bidder in a market works just as well for Reflection Cooling Credits as it does for Carbon Offset Credits, provided there is reliable third party verification of measured effectiveness. Reflective Earth provides that third party verification. Both methods of reducing global warming should be maximally pursued to the limit of their cost-effectiveness with risk consideration. Economists or market actors determine what is cost-effective and provide the rate of conversion from Reflection Cooling Credits to Carbon Credits. READ MORE


We provide tools to determine present reflectivity anywhere on Earth and
additional amounts of energy that could be reflected with an intervention. We're helping to scale efforts to make Earth's surfaces more reflective, with an emphasis on places with clear skies and low-latitude where the impact is most significant.  


We provide information and news about methods for cooling the planet by reflecting solar energy to space.