We use state of the art scientific methods to objectively measure and verify effectiveness of surface reflectivity interventions to cool both locally and globally:
1 Reflective covers on water reservoirs to also reduce evaporation and growth,
2 Creating bright white salt pans on the dry beds of shrinking salt lakes ,
3 Restoring former salt evaporation ponds and leaving them bright white,
4 Building multiple salt evaporation ponds for brine from desalination plants,
5 Reflective shade structures over asphalt parking lots,
6 Reflective paint on asphalt roads or parking lots,
7 New reflective layers on large roofs or on many roofs in a neighborhood.
We accept tax-deductible donations to be spent subsidizing reflectivity enhancements that actually reduce global warming. 100% of such donations are used to cool the planet. (We have other funding for our administrative and measurement work.) Reflective Earth measures effectiveness of each intervention and pays out the subsidy based on the number of additional megawatts reflected to space by the the intervention. Interventions that we coordinate subsidies for include painting of asphalt parking lots and low-use roads and reflective reservoir covers. READ MORE
We provide tools to determine present reflectivity anywhere on Earth and
additional amounts of energy that could be reflected with an intervention. We're helping to scale efforts to make Earth's surfaces more reflective, with an emphasis on places with clear skies and low-latitude where the impact is most significant.